How to Get Seen on Facebook - Social Media Management
How you can optimise your social media management strategy for Facebook and Linkedin to focus on brand management?
SOCIAL MEDIA MANAGEMENT?
Managing your brand’s reputation online and improving your perceived customer value through awareness, equality and loyalty is known as brand management. As your business grows online with success, it is highly critical that your brand grows with success. To make this happen, you will need to consistently monitor and tweak your brand experience to keep it thriving in the market. Contact InkblotVA if you feel like chatting about Social Media Management.
SOCIAL MEDIA MANAGEMENT PLATFORMS
Looking to manage your social media platforms, here are some social media management tools we suggest you look into:
- Facebook Business Manager
- Sprout Social
This will inform your Brand Management Strategy. Performing a SWOT analysis focusing on your business’s social media will help you identify your strengths and weaknesses and figure out the opportunities and threats your social media platforms could face. So how do you perform a SWOT analysis? Let’s debunk it!
SWOT ANALYSIS TEMPLATE
Subscribe to InkBlotVA's Superstar Blog - And we will share a tonne of amazing tips, tools, and templates to help you organise your business. Download our free SWOT Analysis Canva Template - you can type straight into and print it off as a pdf. Please note: We will only send you AMAZING content to help you grow your business!
HOW TO USE THE SWOT ANALYSIS FOR YOUR BUSINESS...
The strengths section will showcase to you and your team what your business is doing right, depending on your company’s goals.
Weaknesses will highlight the gaps in your social media presence has. Highlighting these gaps are highly critical to the success of the social media strategy. You will know where to focus your efforts on where your brand needs improvement to be successful.
Highlighting the potential opportunities for you to direct your business in the right direction and understand how to grow your business into the future. Perhaps establishing a presence on a new social media platform or looking into a niche audience.
Lastly, you’ll need to look into the sustainability of your business and how to future proof your business and help overcome the significant obstacles that your businesses may occur.
TO A SOCIAL MEDIA MANAGER
Social media can be a tough one to get your head around. With each platform needing a tailored strategy to see results outsourcing a social media manager will benefit your business to grow online. So if you are struggling to manage your social media accounts or don’t know where to start with your social media profiles, you should hire a social media manager. A social media manager will help you communicate your brand to your targeted audience and increase brand awareness by increasing your digital footprint. Having a social media manager on your side will help you achieve goals and ace your social media.
Facebook for Business
Who Uses It
Facebook is used by many for both business and personal purposes. On average, 16 million Australians are actively using Facebook, making it the 3rd highest trafficked site for Australian users, where the daily average usage rate is approximately 19 minutes.
How To Use It For Marketing
Incorporating a Facebook presence will build on your business’ credibility with a more robust digital footprint and help with your SEO. Implementing an organic strategy will help your business grow. Keeping up to date with what is trending on Facebook, such as including video and image content to increase engagement, will help your business grow on Facebook. When social platforms release a new feature, it benefits your business to incorporate it into your strategy to maximise exposure.
There is also an opportunity to introduce paid media into your strategy to help with brand awareness and management. Currently, within the Australian Social Media Advertising market, it is estimated that Facebook makes up 80%.
Linkedin for Business
Who Uses It
In Australia alone, there were 11,210,000 Linkedin users. Globally LinkedIn received 63 million mobile visitors each month.
How To Use It For Marketing or Building Your Business
For B2B (business to business) marketing professionals LinkedIn is the second most popular platform after Facebook, with 45% of marketers gaining customers through using the platform. To ensure maximum exposure has been achieved, images in posts have a 98% better comment rate. In addition, posts with links included in the captions have a 200% higher engagement rate.
Furthermore, utilising LinkedIn to the applications full capabilities can positively impact a business. To help search engine optimisation (SEO), implementing the correct features to the profile, such as keywords, compelling imagery, linking website etc., will help in boosting the business’s SEO ranking, allowing the company to be more discoverable and credibly online.